Reviewed summary
International Business Strategy: Rethinking the Foundations of Global Corporate Success
Alain Verbeke’s book cuts through the usual corporate jargon to reveal why international business success depends on mastering messy realities like trust, local insights, and unique firm capabilities. It’s less about flashy strategies and more about gritty, creative resource juggling. How do some companies thrive globally while others falter? This book shows it’s all in the details.
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