Reviewed summary
In Search of Stupidity: Over Twenty Years of High-Tech Marketing Disasters
Tech companies don’t tank because their gadgets or software stink. They crash and burn because someone, somewhere, got marketing spectacularly wrong. “In Search of Stupidity” isn’t about tech wizardry—it’s about the blunders that turned promising products into punchlines. If you want a front-row seat to two decades of high-tech marketing disasters, buckle up.
Read the summary →