Reviewed summary
Built to Last: Successful Habits of Visionary Companies
You ever wonder why some companies seem to last forever, almost like they’ve cracked the code to immortality? Meanwhile, others flame out after a flashy start or a lucky break. 'Built to Last' tries to figure out what separates the legends from the also-rans—and spoiler alert: it’s not just about a charismatic CEO or a killer product launch.
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