Globusz Books · Author
John Elkington is represented in the Globusz Books library by 4 reviewed books. This page brings those summaries together so readers can compare the author’s available work before choosing what to read.
Source: Globusz Books reviewed catalog.
Reviewed summary
John Elkington and Jochen Zeitz challenge businesses to rethink what profit really means—it's not just about dollars but the social and environmental impact too. This book cuts through corporate greenwashing and demands real accountability. If companies want to thrive tomorrow, they must start measuring success by a much broader yardstick today.
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John Elkington’s The Chrysalis Economy cuts through corporate greenwashing by revealing how businesses can genuinely blend values with value creation. It maps out a transformation from exploitative practices to sustainable leadership, guided by Citizen CEOs who balance profit with purpose. This isn’t about quick fixes—it’s a complex corporate metamorphosis with real stakes.
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The Power of Unreasonable People reveals how social entrepreneurs challenge the rules to create markets that actually solve big problems. These aren’t your typical do-gooders—they’re disruptors blending profit with purpose in places traditional business ignores. What happens when stubborn idealism meets real-world grit? This book shows the messy, brilliant results.
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Sick of hearing the same old green promises that never pan out? What if the real game-changers aren’t just activists or governments, but a new breed of relentless innovators hell-bent on pushing the planet’s damage meter all the way down to zero? That’s the pitch John Elkington throws in “The Zeronauts,” a book that dares to imagine not just incremental fixes but a full-on sustainability revolution—led by people who want to make ‘zero impact’ a reality, not just a buzzword.
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