Reviewed summary
International Business Strategy: Rethinking the Foundations of Global Corporate Success
Ever wonder why some global giants stumble while others seem to dance effortlessly across continents? Turns out, cracking the code of international success isn’t about flashy slogans or buzzword bingo. It’s about wrestling with messy realities—like trust, local quirks, and what your company actually *knows* how to do better than anyone else.
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