Reviewed summary
The Fortune at the Bottom of the Pyramid: Eradicating Poverty Through Profits
Ever thought the poorest people on Earth could be the world’s next big customers? Sounds like a buzzword from a business school, right? But what if businesses actually made money by selling to those who barely scrape by—while also helping lift them out of poverty? That’s the wild idea C.K. Prahalad throws at us in this book, and it messes with how we usually think about markets and poverty.
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