Reviewed summary
Made to Stick: Why Some Ideas Survive and Others Die
Ever wonder why some ideas stick in your head like gum on a shoe, while others vanish faster than your willpower on a Monday morning? It turns out, it’s not just luck or magic. There’s a method to the madness of memorable ideas, and it’s surprisingly practical — if you’re willing to ditch jargon and get a little real about what works.
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