Reviewed summary
The New Rules of Marketing and PR: How to Use Social Media, Online Video, Mobile Applications, Blogs, News Releases, and Viral Marketing to Reach Buyers Directly
Tired of shouting into the void with ads nobody wants to see? Welcome to the internet age, where interrupting people with commercials is about as effective as yelling at your cat. David Meerman Scott’s “The New Rules of Marketing and PR” cuts through the noise, showing you how to actually reach people when they’re ready to listen—without begging for attention or wasting your budget on old-school tactics.
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