Reviewed summary
Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration
Ever wonder why so many companies claim to be 'creative' but end up with cookie-cutter results? Turns out, creativity isn’t some magical spark you can bottle or mandate. It’s a messy, fragile process, and if you want to keep it alive, you have to fight the invisible forces that kill it. Pixar’s co-founder Ed Catmull spills the real deal in this book—warts and all.
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