Globusz Books · Author

Geoffrey A. Moore

Geoffrey A. Moore is represented in the Globusz Books library by 2 reviewed books. This page brings those summaries together so readers can compare the author’s available work before choosing what to read.

Source: Globusz Books reviewed catalog.

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Reviewed summary

Crossing the Chasm: Marketing and Selling High-Tech Products to Mainstream Customers

Geoffrey Moore pinpoints the deadly gap between early tech fans and mainstream buyers that dooms many innovations. Why do some products catch fire with enthusiasts but fizzle out before hitting the big market? This book breaks down the customer groups and shows how to leap that divide with sharp focus and a complete solution.

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Reviewed summary

Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers

Geoffrey Moore exposes a critical gap where many tech products fail to progress from early fans to mainstream success. This 'chasm' isn’t just a marketing hiccup—it’s a fundamental divide in customer expectations. How do you cross it without falling behind? Moore’s no-nonsense guide shows the way.

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