Reviewed summary
Crossing the Chasm: Marketing and Selling Technology Products to Mainstream Customers
Ever wonder why some flashy new gadgets or apps get a cult following but then flop when trying to go mainstream? It’s not just bad luck or bad marketing. There’s a sneaky gap—an actual 'chasm'—where many tech products crash and burn. Geoffrey Moore’s book is the grumpy but wise guide on how not to fall into that trap.
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