Globusz Books · Author

John Elkington

4 reviewed book summaries currently available on Globusz Books.

Reviewed summary

The Breakthrough Challenge: 10 Ways to Connect Today's Profits With Tomorrow's Bottom Line

Ever wonder why so many companies talk about 'sustainability' like it’s a magic wand, yet still trash the planet and exploit workers? Here’s a book that doesn’t sugarcoat the mess but dares to say: if you want profits tomorrow, you better rethink what ‘profit’ even means today. Spoiler: it’s not just dollars in the bank.

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Reviewed summary

The Chrysalis Economy: How Citizen CEOs and Corporations Can Fuse Values and Value Creation

Ever wonder why so many companies still treat sustainability like a buzzword instead of a business model? Or why some CEOs seem genuinely committed to doing good, while others just pay lip service? John Elkington’s The Chrysalis Economy dives into this mess, sketching a roadmap for businesses to grow beyond greed and actually fuse values with value creation. Spoiler: it’s less about fairy dust and more about real corporate metamorphosis.

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Reviewed summary

The Power of Unreasonable People: How Social Entrepreneurs Create Markets That Change the World

Ever notice how the world’s biggest problems rarely get fixed by playing nice and following the rules? Meet the ‘unreasonable’ folks who don’t just complain—they break the mold, build new markets, and actually change lives. This book dives into how social entrepreneurs turn stubborn idealism into practical, sometimes messy, but often brilliant solutions.

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Reviewed summary

The Zeronauts: Breaking the Sustainability Barrier

Sick of hearing the same old green promises that never pan out? What if the real game-changers aren’t just activists or governments, but a new breed of relentless innovators hell-bent on pushing the planet’s damage meter all the way down to zero? That’s the pitch John Elkington throws in “The Zeronauts,” a book that dares to imagine not just incremental fixes but a full-on sustainability revolution—led by people who want to make ‘zero impact’ a reality, not just a buzzword.

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