Reviewed summary
Serving Millennials with Social Media: How to Engage Millennials through Social Media in Business
Trying to crack the code on millennials and social media? Spoiler: you won’t get far with generic ads and cheesy slogans. Mark T. W. Chan’s book throws a cold bucket of reality on the usual marketing fluff and asks businesses to actually *engage* with millennials like humans, not targets. If you’re tired of shouting into the void, this might be your wake-up call.
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