Reviewed summary
Jugaad Innovation: Think Frugal, Be Flexible, Generate Breakthrough Growth
Ever feel like innovation advice is all about throwing money at shiny gadgets and fancy labs? What if the best ideas come from making do with less, bending the rules a bit, and just getting scrappy? That’s the heart of 'jugaad'—a word that means hacking your way out of a jam with whatever’s at hand. This book argues that the world’s biggest companies could learn a thing or two from roadside mechanics and market vendors in India.
Read the summary →