Globusz Books · Author

Rick Levine, Christopher Locke, Doc Searls, David Weinberger

1 reviewed book summary currently available on Globusz Books.

Reviewed summary

The Cluetrain Manifesto: The End of Business As Usual

Ever tried talking to a company and felt like you were shouting into a void? The Cluetrain Manifesto says that’s because you are. It’s not just you being ignored—it's the whole outdated way business talks to customers that’s broken. What if companies actually had real conversations, like humans do?

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