Reviewed summary
The Business of Belief: How the World's Best Marketers, Designers, Salespeople, Coaches, Fundraisers, Educators, Entrepreneurs, and Other Leaders Get Us to Believe
Ever wonder why you buy things that don’t exactly make sense? Or why some brands feel like old friends while others just scream 'meh'? It’s not about logic. It’s about belief. Tom Asacker’s “The Business of Belief” peels back the curtain on how leaders and brands get us hooked—not with facts, but with stories we want to live by.
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